How to set up a showcase?
Faced with pedestrians in a hurry, the main objective of the window of a commercial premises is to capture the eye to make them want to enter the shop. Our office and retail service , specialist in commercial real estate in Miremont, gives you its best advice to optimize your location.
Why is the staging of your showcase important?
You can highlight the highlights of your store, such as promotions, novelties and exclusives but also challenge by the creativity of your staging. The idea is to express your added value by standing out from your competitors.
- Be careful, however, the layout of a showcase must also meet several regulatory requirements. In particular, it is mandatory to indicate the selling price of the products displayed in the showcase. In addition, depending on the city, illuminated signs can only be lit on certain schedules. For example, in the toulouse periphery, the RLPm ( local regulation of metropolitan advertising) requires to integrate the environmental requirements of the Grenelle II and reduce the energy consumption of certain devices.
Commercial premises: visual appearance, color and lighting of the showcase
Warm colors should be used in contrast with cold colors. Specialists believe that a maximum of three colours should be used in relation to the commercial activity. Indeed, each color relates to a medium and expresses a symbol: black for luxury, red for sales or green for organic or natural products...
Another tip to attract the eye: the lighting of a showcase contributes enormously to appeal to customers, by highlighting the products on display. This is the last phase of the development of a showcase. It is important to orient the lights properly, without dazzling the customer; the products should not be illuminated directly.
Exhibition and presentation of products in the showcase
The products, in limited numbers, must be placed in the visual field of the passer-by at a height of about 1.60 meters, while avoiding exposing them on the same plane. This is where you need to be creative! Tell a story, mark the exclusivity on a beautiful piece, play on the complementarity or uniqueness of your products. Everything is allowed as long as your staging arouses positive emotion. If you can, come up with a moving presentation that will be more appealing than a frozen storefront. Naturally, the showcase must be of impeccable cleanliness, including the floor.
Lifespan
As the customer is usually looking for something new, it is therefore important to regularly renew the showcase of your business to constantly attract his eye. The renewal is related to the current promotional offer, the season or the local holidays. But it can also be related to the life of your business (an opening anniversary for example). In general, its lifespan should not exceed one and a half months: it depends mainly on the target clientele and the activity carried out.
All these tips will only apply if you have the right showcase for your job and your location! To make the right choice during your installation, the company of My Home Toulouse Immobilier is at your disposal to find the commercial premises in Miremont that will suit your activity.
Nicolas MOULIGNER
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